Digital Marketing
Tuition
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Profile
Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.
The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists. The programme covers these key principles through assessing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.
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Admissions Requirements
Bachelor degree in a business discipline equivalent to a 2.2 Honours Bachelor Degree (Level 8).
Related Programs
Program Information
Athlone
Ireland
N37 HD68
Ireland
- 1 year
- Full Time
- On Campus Learning
Additional Information
- Masters
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