Econometrics and Operations Research: Marketing Data Science

Marketing Data Science is a specialization of the Econometrics and Operations Research master’s programme. This hands-on study into econometric methods for analyzing marketing data to facilitate better marketing strategies let you become the quantitative marketing specialist and place you at the forefront of a successful professional career.Marketing Data Science connects many academic disciplines including mathematics, statistics, economics, and marketing, and is primarily concerned with the use of micro economics, consumer behaviour and statistical techniques to analyse data sets with multiple hierarchies such as product, brand, location, distribution, etc. The econometric methods can be used to analyse volume shares, advertising effects, sale strategies, consumer behaviour, brand loyalty schemes, TV and social media advertising, and many other topics.