Luxury Management
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Choice of 3 specializations (students choose after the first semester of the program):Luxury retail has become a highly competitive business. 1)The Specialization in Fashion and Accessories Management is a unique program designed to meet the specific needs of major luxury retail players. It is the ideal course for students interested in acquiring managerial skills to build an international career.Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone. Luxury retailing has been evolving dramatically during these past few years: a wide range of formats and concepts have emerged, posing new challenges to managers.Luxury players are constantly striving to innovate, create new emotions, and design new products and distribution strategies. Today, retail has become a key battleground in the crucial quest to find and keep the best customers.2)The legendary French Riviera, and Monaco in particular, represents one of the most sought-out luxury destinations in the world.Being in the heart of this region gives IUM the legitimacy to develop a specialized Master of Science in Luxury Hospitality and Event Management. This is a chance for international students to explore Monaco as an indulgent destination, but also as a place where they can understand and experience the key aspects of the service industry.Luxury hospitality industry is a multi-billion industry encompassing a broad range of fields: accommodation, food & beverage, spa, meeting & events, cruise line, yachting, gambling, entertainment, and transportation.3) The track in Brand Management is ideal for students interested in acquiring a managerial expertise in the general luxury business or entrepreneurial expertise within the Luxury industry.The program is built to develop hard skills but also the soft skills necessary to enter the luxury business.Our MSc in Luxury Hospitality and Event Management program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionals.
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Admissions Requirements
Applicants need a bachelor’s degree in a relevant field. The application deadline for non-EU students is May 30.
Related Programs
Program Information
Monaco
Monaco
98000
Monaco
- 1.5 years
- Full Time
- On Campus Learning
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