Luxury Marketing
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Profile
Luxury companies need vanguard aspirational marketing content and the ability to deliver unique customer luxury experiences. Luxury companies have to launch new challenges and master Customer Centric Culture (CCC) to flourish their brand strategies, innovation, digital exclusivity, luxury experience, omni-channel retailing, generational challenges, value creation and sustainable competitive advantage.The MSc Luxury Marketing aims to develop experts and multicultural executives in luxury marketing.At the end of the programme, students will have the necessary skills to understand the specificities of luxury marketing and develop strategies for launching products and services in the luxury industry. Students should be able to master several skills, such as the brand management process, product and collection design tools and processes, value creation and sustainable competitive advantage for luxury branded products.
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Admissions Requirements
4-year Bachelor’s degree or 3 year-Bachelor's degree with a minimum of 1 year professional experience. Rolling admissions basis (limited number of places, candidates are advised to apply as early as possible).
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Program Information
Mont-Saint-Aignan
Normandy
76130
France
- 1 year
- Full Time
- On Campus Learning
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