Marketing French Excellence
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Profile
The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing. In an increasingly complex and competitive global environment, graduates from the programme will have acquired the knowledge to make informed choices as they enter the world of International Marketing, together with the skills and understanding to maximize commercial and personal opportunities throughout their career.The pursuit of excellence in an aggressively competitive international environment is the challenge faced by business school graduates all round the world. In an increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political and cultural differentiation. France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen.The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
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Admissions Requirements
4-year Bachelor’s degree or 3 year-Bachelor's degree with a minimum of 1 year professional experience. Rolling admissions basis (limited number of places, candidates are advised to apply as early as possible).
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Program Information
Mont-Saint-Aignan
Normandy
76130
France
- 1 year
- Full Time
- On Campus Learning
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