Marketing
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How do you arrive at customer insights and use these to create a sustainable business relationship?**Top rated programme and best MSc Marketing in the Netherlands – Higher Education Guide Masters 2017 ****Best MSc Marketing in the Netherlands – Elsevier 2016 **During this programme you will develop a basic understanding of how marketing works and the skills you need to implement it effectively. Important aspects of marketing include understanding customers and underlying psychological processes, building a strong brand and reputation and finding ways to improve customer satisfaction and sales. This programme therefore combines lectures, hands-on tutorials and assignments with established psychological theories regarding marketing and consumers as well as the latest academic insights, best business practices, and real life cases. The MSc in Marketing comprises two specialisations: Marketing Management (MM) and Marketing Intelligence (MI). Afterwards, you can choose course units within one of the two specialisations (MM or MI) or combine several course units from both themes.It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester, you can apply for the add-on year in Oslo or Münster. Double Degree option:-Strategic Marketing Intelligence-Marketing & Finance-China and the World Economy-Marketing Information Systems
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Admissions Requirements
A bachelor's degree in a related field is required. Applicants from non-anglophone countries must provide proof of English proficiency (TOEFL 90 and IELTS 6.5). GMAT: 500-600 Admission Deadline: May 1 and October 15
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Groningen
Groningen
9712 GH
Netherlands
- 1 year
- Full Time
- On Campus Learning
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