Marketing
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This programme provides you with an in-depth understanding of the role of marketing in the overall corporate strategy, knowledge of consumer behavior and competitive analysis, and experience in making executive-level decisions. It is possible to study abroad for one semester and many students chose to do internship. Sustainability and internationalization is an integral part of the educational environment. After the programme you will be able to work with marketing in companies and organizations.During the first year the main focus is on developing the knowledge in marketing through modules in strategy and strategic planning, consumer behavior and market analysis. You also have the opportunity to chose elective courses among which internship is one.During the second semester you study elective courses and one option is a two months internship.The third semester includes a compulsory methodological course and a course in recent trends in the field of Business. In addition to this you are given the opportunity to deepen your knowledge in one other area of the field of Business. This semester is also suitable for studying abroad.Within the programme you have a choice whether you want to write two 15 credit theses or one large 30 credit thesis.
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Admissions Requirements
Applicants should have a bachelor's degree with a major in Business Administration. The program has prerequisites in Management, Marketing Accounting and Finance or the equivalent.Applicants from non-anglophone countries must provide proof of English proficiency.Application deadline for non EU students is January 15.
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Umea
Sweden
907 29
Sweden
- 2 years
- Full Time
- On Campus Learning
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