Marketing Analytics and Data Science
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How to generate customer insights based on advanced data engineering and analytics?In the MSc Marketing – Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.In the master programme, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing. To combine the best business practices with academic insights, we use lectures, hands-on tutorials (and assignments) and invite practitioners to give guest lectures.
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Groningen
Groningen
9712 GH
Netherlands
- 1 year
- Full Time
- On Campus Learning
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