Marketing Analytics
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In a period of unprecedented global shifts, consumer behaviours, data, and analysis are key in deriving strategies that are adaptable, customer-driven, and connect data information to marketing techniques. The MSc in Marketing Analytics equips young talented bachelor’s degree holders who show a strong analytical appetite with the quantitative & analytical tools and the know-how to make sound marketing decisions. Through this 18 month programme entirely taught in English, you will cover a range of topics and techniques allowing you to become a performant analytical marketer ‒ from customer experience, digital business models strategies to sentiment analysis to digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
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Croix
Hauts-de-France
59491
France
- 1 year
- Full Time
- On Campus Learning
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