Marketing
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The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future. The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology. During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master programme is concluded by a 30-credit degree project. The carefully selected courses provide you with knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals. The courses are relevant considering the needs on the labour market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have an international thinking in their marketing activities. With a master’s degree, your employability is likely to increase significantly, and after graduating you will have many different career opportunities. Today, some of our previous students work as, for instance, marketing specialists, marketing coordinators, and heads of communications. You can also work as a lecturer at a university and teach. Another possibility is to become a PhD candidate and do research. There is also an option for a two year program.
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Admissions Requirements
Applicants need a bachelor's degree with a major in Business Administration.The program has prerequisites in Marketing. Applicants from non-anglophone countries must provide proof of English proficiency.Application deadline for non EU students is January 15.
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Program Information
Växjö
Kronoberg County
351 95
Sweden
- 1 year
- Full Time
- On Campus Learning
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