Marketing
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Companies and organisations today must be able to deal with what is happening globally. This requires individuals who have knowledge of management, strategy, decision-making and business intelligence. The Master Programme in Business and Management at Uppsala University gives you these skills, while at the same time offering you the opportunity to study in-depth in any one of the three specialisations: Marketing, International Business and Organisation.WHY THIS PROGRAMME?The Master Programme in Business and Management is characterised by innovative thinking and progress where the teaching reflects the cutting edge research carried out at the Department of Business Studies at Uppsala University. This is a two-year programme with the opportunity to finish your studies after the first year.Marketing plays a central role in creating, capturing, communicating and sustaining value for organisations and private individuals. By understanding customer needs, companies can provide customers with innovative solutions. Should you choose Marketing as your specialisation you will learn, amongst other things, how customers use information and make active choices, how companies interact with each other on strategies for the development of new products, as well as how different choices affect customer relations and other marketing efforts. The specialisation aims to educate analytically skilled employees with a special ability to face challenges in consumer markets, industrial markets and to provide a service perspective on marketing.First yearDuring the first year you will take courses that are common for all participants, as well as courses that are specific to the specialisation in Marketing.Second yearDuring the third semester, you have the opportunity to undertake an internship at a commercial company or an organisation. If you choose to take elective courses instead, there is the opportunity of a single term international exchange to study at one of our partner universities around the world. You also have the option to choose elective courses at Uppsala University. In the fourth and last semester, you will write a 30 credit Master’s thesis where you will go more in-depth within a particular area of the specialisation in Marketing.
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Admissions Requirements
Applicants should have a bachelor's degree with a major in business studies.Applicants from non-anglophone countries must provide proof of English proficiency.Application deadline for non EU students is January 16.
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Uppsala
Uppsala County
751 26
Sweden
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