Service Design

The MA Service Design is a 12 month, studio-based taught masters that empowers candidates from fields such as design, business, sociology, systems thinking, education, banking, technology and the public sector to shape the services of the future through design thinking and doing.Why Service Design?The global service economy is growing rapidly and accounts for more than 70% employment in all OECD countries, presenting exciting possibilities for design (Deloitte, 2018). The new MA in Service Design is the first of its kind in Ireland. Through a series of live projects, students will engage with complex economic, technological, political and social issues, creating new service solutions that revolutionise everyday experiences.Service Design is increasingly recognised as a vital skillset to help address the challenges of the new experience economy, and the course seeks to meet the new demands of industry and wider society. Projects, activities and workshops will expand on methods and principles from human-centred design and design thinking, applying these to the development and delivery of new consumer and public services, transforming user experiences. Upon completing their studies students also have the opportunity to undertake a further semester of work and graduate with an additional qualification of a Graduate Certificate in Design Enterprise or in Design Research & Innovation.