Strategic Event Management & Tourism Management
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Profile
The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism – global economic sectors of increasing importance. The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment. The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession. The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.
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Admissions Requirements
Four-year university degree or equivalent. Application deadline is the 15th of the month.
Related Programs
Program Information
Sammarçolles
Nouvelle-Aquitaine
86200
France
- 2 years
- Full Time
- On Campus Learning
Additional Information
- Masters
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