Business Administration: International Business

The four-year undergraduate Business Administration: International Business program, delivered in Zagreb, provides students with knowledge and understanding of the main economic functions of international business and of international strategic management. Students learn how to take local businesses globally and develop business strategies that will work in markets of different cultural, political, and economic environments. Through theoretical knowledge and co-op and internship placements, students are prepared for the complexity of problem-solving in the dynamic global market. The following courses are of key importance: Global Marketing, Global Entry, Competition Strategies, and Finance in Global Environment. The program offers a special insight into the global business environment along with a political, legal, economic, and technological context of international business. Upon completion of your third year of studying, you will be offered two different program areas: Marketing Finance Management. You will develop the following set of skills and become proficient in: managing small and medium enterprises; managing and organizing various organizations and their parts successfully; managing international projects (international management) plans and executing business plans and strategies for the global market; managing finances and accounting for the global market; developing and designing products and services, and initiating their launch into the global market. develop and implement marketing plans for the global market. Information technology in business processes applies micro and macroeconomics principles in making business decisions based on statistical data analysis.  Global business problems, risks, and challenges that companies in a global market face