Business Management (Marketing)
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Profile
Dive into the dynamic world of marketing and unlock the secrets to understanding and influencing consumer behavior through this stimulating program. Gain a comprehensive understanding of marketing principles and practices, preparing you for a rewarding career in various marketing specializations.
Key Features:
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- Strong Foundation: Develop a solid grounding in core marketing concepts, encompassing areas like consumer behavior, market research, marketing strategy, branding, and digital marketing, equipping you with a well-rounded understanding of the marketing landscape.
- Focus on Practical Application: Hone your critical thinking, problem-solving, and creative skills through interactive learning methods, case studies, group projects, and simulations, allowing you to apply theoretical knowledge to real-world marketing challenges.
- Specialization Options: Tailor your studies to your specific interests by choosing from a range of optional modules in later years, focusing on areas like marketing analytics, social media marketing, international marketing, or brand management.
- Optional Placement Year: Gain valuable firsthand experience in a professional marketing setting by participating in an optional placement year within a relevant organization.
This program equips you with the skills and knowledge to navigate the ever-evolving landscape of marketing and contribute to organizational success in a competitive global marketplace.
Notes
There is an option for Business Management (Marketing) with a Professional Placement Year (BSc).
Tuition fee for the UK students is €10,500.
Admissions Requirements
High School Diploma with one of the following: 3 x AP tests with a score of 444, 3 x SAT Subject Tests with scores of 600 or above, combination of Advance Placement Tests / SAT subject Tests.
If you've studied the US High School Diploma but without any of the above qualifications, you'll need to complete an International Foundation Year to be considered for year 1 entry.
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Related Programs
Program Information
Cardiff
United Kingdom
- 3 years
- 4 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
- Foundation Year
Considerations