Learn how to scale international brands and promote successful products with our cutting-edge digital marketing degree. This bachelor’s course includes integrated projects to strengthen your marketing know-how and build your soft skills. Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over. Whether you (or your future client) are an online shop or a SaaS (software-as-a-service) company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.
Based in Berlin, Germany’s tech hub and startup capital, we designed this industry-friendly bachelor’s degree, especially for you–to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing. Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters. Your curriculum includes specialized marketing topics such as brand management, communication, online marketing, and advertising psychology, as well as hands-on projects to develop your creative, social, and analytical skills. You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting. Enhance your experience with the following choices:6 semesters/3-year option (Fast Track) 10,200 e7 Semester/3.5-year option (International Experience Track—including internship/semester abroad)
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- Full Time
Higher education entrance qualification (Allgemeine Hochschulreife or Fachhochschulreife) or equivalent foreign degree and curriculum vitae.
If you are an international candidate (who needs to apply for a student visa), we recommend that you apply at least four months before the start of your studies in order to have enough time to make the necessary visa and travel arrangements.We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) includedFast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included (10,200eur for non-EU and 9,000 for EU students)
- 3 years
- 3.5 years
- Full Time
- On Campus Learning