Digital Marketing and Analytics
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Master the art and science of modern marketing with Regent’s University London’s BSc in Digital Marketing and Analytics. This three-year, full-time program equips you with the skills and knowledge to thrive in the ever-evolving world of digital marketing.
Description
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Become a Marketing Powerhouse: Combine a strong foundation in marketing principles with in-depth knowledge of digital analytics. Learn to develop and execute data-driven marketing strategies that reach target audiences and achieve business goals across various digital platforms.
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Data Analysis Expertise: Master essential data analysis tools and techniques like web analytics, social media analytics, and customer relationship management (CRM) software. Gain the ability to interpret data, identify trends, and leverage insights to inform your marketing strategies.
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Content Marketing Prowess: Learn to create compelling and engaging content (written, visual, and interactive) that resonates with target audiences and drives online engagement. Explore content marketing strategies for various digital channels.
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Campaign Management: Develop the skills to plan, execute, and measure the effectiveness of integrated digital marketing campaigns across multiple channels (social media, search engine marketing, email marketing, etc.). Learn to optimize campaigns for maximum impact.
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Emerging Technologies: Explore the latest digital marketing trends and technologies, such as social media marketing automation, influencer marketing, and search engine optimization (SEO). Understand their potential to enhance marketing efforts.
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International Focus: Gain a global perspective on digital marketing with a program that explores international marketing strategies and considers the impact of cultural nuances in online communication.
This program is ideal for students with a passion for marketing, technology, and creativity. Graduates emerge as versatile digital marketing professionals prepared for diverse careers in various fields, including:
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- Digital Marketing Specialist
- Social Media Marketing Manager
- Content Marketing Specialist
- Search Engine Marketing (SEM) Specialist
- E-commerce Marketing Manager
- Marketing Analyst
- Data Analyst (Marketing Focus)
- Further studies in Marketing, Marketing Analytics, or related fields
Notes
We take applications throughout the year, meaning you can apply directly at any time.
Study abroad: Optional
Admissions Requirements
US High School Diploma with a minimum GPA of 2.5 PLUS one of the following:
-Two AP tests with an average grade of 3 (or two, with an average grade of 4)
-SAT score of 1100 (550+ in both subjects)
-ACT with a composite score of 26 (20 in each section)
-Dual Enrolment and College credits (1st year) 30, with a GPA of 2.5 or higher
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Related Programs
Program Information
London
United Kingdom
- 3 years
- 4 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
- Foundation Year
Considerations