e-Commerce is the buying and selling of goods and services online. This e-Commerce in Retailing program responds to a changing retail landscape that is influenced by digital and social media. It was developed in the context of the impact on retailing of social, mobile, analytic, and cloud (SMAC) technologies, the demand for graduates equipped to work in a connected, collaborative electronic retailing environment, and the need for retail graduates with advanced social media, platform, and design skills. There is a scarcity of retail/business graduates with advanced technological competencies. The program addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.
Graduates who expect to find careers in these sectors will need to be competent in contemporary electronic business technologies. The curriculum reflects this by integrating modules on retailing, e-business, and e-business applications; it also addresses the market need for technologically literate retail managers for the dynamic retail environment of the 21st century. Subjects covered include finance, marketing, economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, international retailing, shopping-center management, retail location, electronic retailing, internet technologies in retailing, electronic retailing infrastructure, database systems, mobile & social commerce, web analytics, and strategic ICT & e-business. Upon graduation, you may proceed to postgraduate studies leading to the award of an MSc, MPhil,, or Ph.D. at research institutes and universities worldwide.
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- Full Time
High School Diploma with CGPA of 2.4/4 plus successful completion of TU Dublin Foundation or another recognised pre-university foundation with relevant subjects 60% - 65% or High School Diploma with CGPA of 3.0/4 plus SAT score of 1090/1600 [Evidence-Based Reading and Writing 560, Math 530] OR ACT score of 21.There is an option to enter with successful completion of one year of a Bachelors Degree/Associate Degree with overall average of 2.8 GPA or above with relevant subjects at a recognised third-level or higher education institution in addition to completion of senior high school. This assessment will be on a case-by-case basis.
A charge of €3,000 is payable by each student to cover essential student services. European Union nationals attending full-time undergraduate courses are normally only required to pay the student contribution, otherwise EU nationals who are following a second or subsequent third-level course, depending on the type and duration of the previous course attended will be liable for the total annual fees. Application deadline for EU students is February 1.
- Full Time
- On Campus Learning