E-Commerce in Retailing

e-Commerce is the buying and selling of goods and services online. This e-Commerce in Retailing program responds to a changing retail landscape that is influenced by digital and social media. It was developed in the context of the impact on retailing of social, mobile, analytic, and cloud (SMAC) technologies, the demand for graduates equipped to work in a connected, collaborative electronic retailing environment, and the need for retail graduates with advanced social media, platform, and design skills. There is a scarcity of retail/business graduates with advanced technological competencies. The program addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.

Graduates who expect to find careers in these sectors will need to be competent in contemporary electronic business technologies. The curriculum reflects this by integrating modules on retailing, e-business, and e-business applications; it also addresses the market need for technologically literate retail managers for the dynamic retail environment of the 21st century. Subjects covered include finance, marketing, economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, international retailing, shopping-center management, retail location, electronic retailing, internet technologies in retailing, electronic retailing infrastructure, database systems, mobile & social commerce, web analytics, and strategic ICT & e-business. Upon graduation, you may proceed to postgraduate studies leading to the award of an MSc, MPhil,, or Ph.D. at research institutes and universities worldwide.