Marketing, Innovation and Technology
Tuition
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Admissions Deadline
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Profile
This course prepares you with a foundation in marketing and insight into cutting-edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector, you’ll help to design, research and successfully market new products and services. The Marketing, Innovation, and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design, and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies, including ICT, social media, emerging life sciences, and biotechnology. The BSc in Marketing, Innovation, and Technology degree prepares you for a career in the marketing of high technology products and services. You’ll learn to anticipate and respond to consumers’ needs and to develop and market new innovations in a way that makes sense in today’s marketplace. By the end of your four years, you’ll have gained: An in-depth understanding of marketing techniques. A core grounding in science and technology. Knowledge of web design, communications, and industrial design.An entrepreneurial outlook.An understanding of the processes involved in new product development. You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. You’ll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world.
Notes
Student Contribution: €3,043 per annum. All Non-EU candidates are advised to apply early, as places are limited.
Application deadline for EU students is February 1 or May 1.
Admissions Requirements
High school diploma including any honours subjects with a minimum GPA of 3.0. Applicants who have completed an alternative qualification may be considered for direct entry into Undergraduate programmes at DCU.
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Program Information
Dublin
Ireland
- 4 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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