Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.
The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.
The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management — exploring the internal and external influences that bear on managerial activities and decision making — while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.
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- Part Time
- Full Time
Secondary or high school degree, have good academic records (a minimum Grade Point Average or GPA of 2.5 on a 4.0 scale or its equivalent in non-U.S. grading systems). A minimum of 120 US credit hours consisting of the following: a minimum of 61 required US credit hours of major coursework; a minimum of 30 US credit hours from the Global Citizenship Program; and 29 US credit hours of electives.
SAT scores are not required, but if available, can help support your application.
For Spring semester application deadline is August 31. Application deadlines for EU students are July 31 and December 7.
Part-time undergraduate tuition: 715 euros per U.S. credit hour
- 4 years
- More than 4 years
- Part Time
- Full Time
- On Campus Learning