Liberal Arts: Marketing Major
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Profile
Marketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages the relationship with the customer, collects and analyzes information about the marketplace and creates and carries out the sales plans that generate profit for the firm. Academic courses, therefore, undertake the analysis of buyer behavior, study integrated methods of marketing communications and closely consider the management and implementation of a wide range of marketing strategies and tactics.The marketing department values and retains close ties with businesses and not-for-profits. For example, the department partnered with the Nielsen Company to bring Nielsen’s data and data analysis tools into several of the department’s required and elective courses. Annually, the marketing department conducts a “live case-study” in which a business professional presents an actual marketing problem they faced (or are currently facing) and challenges the undergraduate marketing students to debate, discuss and help solve practical marketing problems. The department is also fully engaged in new forms of electronic commerce that incorporate social media and digital marketing. Current and new course offerings integrate traditional marketing with new non-traditional methods and techniques.The faculty also supports students engaged in internships and provides other support and encouragement as they consider and pursue various career options. Students with multi-disciplinary interests desiring to keep a range of career options open may also find marketing a good fit. Students with interests in health care management, sports business, international business and entrepreneurship often do focused studies in the marketing area. Two active advisory boards, one consisting of experienced marketing leaders and the other recent alumni working in marketing and related fields, provide students access to a network of professionals.
Notes
U.S. citizens, except those with official residency outside the United States, pay the U.S. dollar 2022-2023 published rates of $12,815 for permanent undergraduate, full-time tuition and $15,180 for first semester transfer and non-SLU visiting students.
Admissions Requirements
Secondary school academic transcripts and personal Essay. Standardized Test Scores are optional!
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Program Information
Madrid
Spain
- 4 years
- Full Time
- On Campus Learning
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