A company's brand can be one of its most valuable assets. The first role of corporate communication is therefore to maintain a positive public perception of the business.
A further facet of this field of study is promoting a smoother exchange of ideas and information within the ranks of an organization. A final function of corporate communication can be defined as crisis discourse: contacting media, investors, and the public when the unexpected happens.
It's not difficult to find examples of good public relations, internal communication systems, and companies that handled crisis communication exceptionally well. Equally, there are some famous instances of businesses that did enormous damage to their brand, employee confidence and contentment, and their relationships with all kinds of stakeholders by ignoring the principles of corporate communication.
Whether as part of an agency or a full-time employee, this is what corporate communication graduates are meant to avoid. From tailoring ad campaigns to different cultures to running more effective meetings, such a person makes businesses run more efficiently at every level.