Studies are underpinned by contextual studies—design theory and live briefs from the industry, as well as student competition entry alongside an individual study of student self-initiated briefs. They are challenged across a wide range of media such as print, TV, ambient, guerrilla, web, viral, and social networks such as Twitter and Facebook. In the first year, the course begins with a program of ideas and concept generation projects.

Specific advertising briefs are introduced towards the end of semester one. In semester two, projects expanded to include typography, layout, and computer skills. In the second year, students understand that “the idea” is king, and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas. Copywriting and graphic design for advertising form a significant part of teaching. Students also have the opportunity to acquire the photographic, video, and audio editing skills. Advertising is, and always has been, one of the most dynamic and exciting careers creative students can choose, and with the explosion of new media, such as the Internet, the industry requires talented and committed people as never before.

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