Business Administration: Marketing Communication

1. Gain the knowledge, skills, and competencies to plan, design, develop, and implement advertising, sales promotion, direct marketing, public relations, personal selling, and interactive/internet campaigns.2 Develop an understanding of the importance of integrating the various marketing communication tools.3. Understand the changes, trends, and challenges in the area of marketing communications. 4. 4. Plan, implement, and evaluate an integrated marketing communications program.