Public Relations, Advertising and Marketing

The aims of the program are as follows: to offer quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with: I. A base of communication, advertising, and marketing courses as a solid foundation of in-depth knowledge of the theory. Skills and techniques are needed for practice. adequate preparation for an entry-level qualification. A breadth of additional business and communication courses allows students to function effectively in the broader areas of corporate communication. A strong element of general education that makes our graduates well-rounded individuals in addition to well-trained specialists. Students are further encouraged to develop: I. A sensitivity to the social, economic, political, ethical, and technological environments within which organizations operate and compete. The final aim is to enable graduates to enter the labor market successfully or to continue their studies in graduate schools. The program has both an academic and market orientation. It focuses on examining and analyzing the latest developments and research in the academic fields of public relations, advertising, and marketing, but at the same time, it reflects the needs and requirements of the industry for practitioners.