The program, with a Digital Media and Public Relations specialization at Pécs, prepares students for effective work in the fields of professional journalism (of traditional, electronic, and online kinds), and Public Relations, advertisement, and organizational communication. The program places great emphasis on practical training in media production and the development of students’ soft skills (empathic and assertive communication, teamwork, flexibility, creativity) and digital self-management capabilities. We believe that with the spread of digital technologies, fast and effective communication and online self-management have become a must for companies and individuals alike, both globally and locally. We also believe that creative industries (e.g. advertising, PR, design, organizational communication) are getting more and more important in commercial, institutional, and NGO sectors, while the need for professionally trained journalists remains strong. As the very first department of communication and media in Hungary and with more than 25 years of experience in teaching we are keen to sharpen our students’ sensitivities for, and offer them convertible knowledge about, how communication and media work and how it is to be managed efficiently both in a local, Central-European and global context.

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