Digital Marketing

Are you interested in consumer behavior, communication, and marketing? Do you ever wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern, connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect, and promote their products to a wider audience, using strategies that inform, captivate, and engage. Alongside their offline marketing activities, businesses and brands now recognize the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.

Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour, and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics, and Consumer Journey Mapping, and can specialize in areas such as project management, strategic management, international selling and sales, business strategy, and marketing consultancy.