Are you interested in consumer behavior, communication, and marketing? Do you ever wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern, connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect, and promote their products to a wider audience, using strategies that inform, captivate, and engage. Alongside their offline marketing activities, businesses and brands now recognize the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.
Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour, and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics, and Consumer Journey Mapping, and can specialize in areas such as project management, strategic management, international selling and sales, business strategy, and marketing consultancy.
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- Full Time
High School Diploma with CGPA of 2.4/4 plus successful completion of TU Dublin Foundation or another recognised pre-university foundation with relevant subjects 60% - 65% or High School Diploma with CGPA of 3.0/4 plus SAT score of 1090/1600 [Evidence-Based Reading and Writing 560, Math 530] OR ACT score of 21.There is an option to enter with successful completion of one year of a Bachelors Degree/Associate Degree with overall average of 2.8 GPA or above with relevant subjects at a recognised third-level or higher education institution in addition to completion of senior high school. This assessment will be on a case-by-case basis.
A charge of €3,000 is payable by each student to cover essential student services. European Union nationals attending full-time undergraduate courses are normally only required to pay the student contribution, otherwise EU nationals who are following a second or subsequent third-level course, depending on the type and duration of the previous course attended will be liable for the total annual fees. Application deadline for EU students is February 1.
- Full Time
- On Campus Learning