Fashion & Design Management

Fashion & Design Management (B.A.) is a practice-orientated study program. You will learn to understand the mechanisms of the market, recognize the needs of different interest groups, and find innovative and sustainable solutions. You will also monitor new industry developments. The megatrends of digitalization and sustainability are a particular focus of the curriculum. During your first three semesters, you will focus on learning the basic principles of fashion design, business administration, marketing, and management. An internship as well as two-semester majors offer you the opportunity to design your study program based on your individual interests.