Marketing is responsible for developing strategic communications and building relationships with customers. It involves researching customer needs, developing products & services that satisfy these needs and converting them into brands. We then use a combination of communications strategies such as Advertising, Sales Promotions, PR & Influencer Marketing to sell these brands to customers.
In recent years Marketing has shifted into the Digital Media sector where businesses communicate directly with customers using websites, mobile phone apps and social media. Marketing and digital media encompasses all social media platforms that connect organisations to customers and these platforms are constantly evolving as we strive to meet changing customer needs.
The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.
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- Full Time
Secondary/High School Diploma, with good grades in English and Mathematics and at least 4 other subjects, on average + 60%.
For EU: first time undergraduate students pursuing a full time programme will qualify for free tuition fee funding, however, please refer to http://www.studentfinance.ie for full details of the “Free Fees Initiative” ( F.F.I ) scheme. The Student Contribution Charge for the academic year 2023/2024 is €3,000. All third level undergraduate students are liable to pay this fee, unless they qualify for a SUSI grant.
Application deadline for EU students is February 1. There is a late closing date of 1st May but this is not available for all courses or for some categories of applicant. There is a special late closing date of 22nd July for all students currently registered in SETU Waterford or another HEI who wish to transfer to the first year of a different programme.
- 4 years
- Full Time
- On Campus Learning