Media management is international. Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn’t for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills. Prof. Dr. Castulus Kolo, Director of Media and Communication Management, said that film, TV, the Web, and even the whole print and advertising market are global businesses. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore, major corporations and organizations act and communicate globally. More than ever before, the media and communication markets need managers who are familiar with international aspects of the media business, media rights, and cultural differences. The MHMK Bachelor’s degree program in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields: Brand Management and Advertising; Corporate Communications and PR; Internet Management; TV Management; and Broadcasting. The knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape. Media managers are active in a wide range of areas. This B.A. degree program concentrates on developing creativity and management capabilities. Students especially benefit from interaction with other MHMK courses in creative areas such as film and television, media and communication design, and journalism. Upon graduation, you can embark directly on your chosen career or enroll in a Master’s degree program.
Registration fee € 600 (EU) / € 950 (non-EU).
Application deadline for EU students is August 15.
- Full Time
Recognized secondary school leaving certificate.
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- 3 years
- 3.5 years
- Full Time
- On Campus Learning