Media and Culture
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Profile
The Bachelor’s programme in Media and Culture puts the rapidly changing global media landscape centre stage and trains students to position themselves more critically within it, preparing them for careers in the media, at cultural institutions, and in academia.The world we live in is profoundly mediated. Many aspects of our daily lives are now fundamentally structured and informed by media, such as television, film, and new media – from the arts, politics, economics, to our collective memories. This has changed significantly in recent years because of our constant engagement with media through the use of smartphones, apps, and social media platforms, including YouTube, Instagram, Facebook, Netflix, WeChat, Whatsapp and Snapchat. We are constantly consuming and engaging with feature films, television programmes, documentaries, and many other types of audiovisual “texts”. The need to understand and analyse audiovisual discourse is therefore more urgent than ever – across all media platforms.As a Media and Culture student you will explore how and why particular media have certain roles in different cultural contexts. You will examine how they attract and direct our attention, and shape our experiences of the world. The programme invites you to develop a more critical engagement with media by teaching you about the history and theory of film, television and cross-media culture. Studying how certain stories or facts are presented and disseminated by media, whose interests they serve, and what worlds they create, is central to this programme. You will also learn how media objects are created, positioned and used in the world, as well as begin to create and use them yourself.
Notes
EU/EEA students with an international degree who require services from the UvA (housing/visa) deadline is 1 April.
Admissions Requirements
Foreign diploma that is equivalent to Dutch VWO diploma or a HBO Propedeuse. If you apply with foreign credentials, mathematics and English should be included in your final examination or attended until the last year of your secondary education.
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Related Programs
Program Information
Amsterdam
Netherlands
- 3 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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