SMK University of Applied Social Sciences is an innovation and quality-based higher education institution located in the capital of Lithuania, Vilnius, and the port city on the Baltic Sea Klaipeda. In 2018, SMK opened a new campus in the second-largest Lithuanian city, Kaunas. Established in 1994, SMK has grown to position itself at the very top of Lithuanian private college rankings and is currently the biggest private higher education institution in Lithuania. SMK is introducing an alternative learning method where an ideal balance of theoretical and practical knowledge correlates with personal evolution and strives for success. Exceptional, interesting, and outstanding studies are forming not only the modern outlook of science but also the learning environment. A strong personal values platform is helping to form a unique identity, inspiring students to generate new ideas and think differently despite traditional boundaries.