Management of Communication in the Leisure and Entertainment Industry
Tuition
Duration
Admissions Deadline
Location
Profile
Today’s tourism and hospitality industry is one of the world’s most profitable and dynamic industries. With the rapid development of the tourism industry, related professions are gaining in popularity. If you choose to gain knowledge in this field, you want to improve and gain additional knowledge in the field of marketing communications and cultural projects, why might you be interested in the BIA study program?In today’s world, great changes are taking place every day that affect all aspects of our lives. They also affect the services market. Sometimes it can be hard to keep up with demand: what was popular only yesterday is no longer of interest to anyone today. In such circumstances, it is necessary to compete with a large number of companies offering their services and be able to think systematically, creatively about the whole set of communications in order to stabilize the sales process and focus on achieving results. It is a creative economy.The Master’s program is based on modern international trends, based on the creative economy or a special sector of the economy based on intellectual activity. The main field of economic activity is intellectual property, and the main tool here is human intellectual property. Creativity, as one of its qualities, helps to achieve the best results.The aim of the program is to train highly qualified and competitive communication management specialists in the tourism, hotel, leisure and entertainment industry, who have theoretical knowledge and professional skills at the level of modern international requirements, are able to creatively solve tasks, work in international and interdisciplinary teams and effectively manage companies and organizations. to participate in the implementation of projects both in Latvia and abroad.
Map
Sorry, no records were found. Please adjust your search criteria and try again.
Sorry, unable to load the Maps API.
Related Programs
Program Information
Riga
Latvia
LV-1019
Latvia
- 2 years
- Full Time
- On Campus Learning
Additional Information
Considerations