Strategic Brand Management
Tuition
Duration
Admissions Deadline
Location
Profile
Branding has evolved from being viewed as a luxury to being mission-critical for many businesses, organizations and government departments. A successful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Equally, the responsibilities of branding professionals extend far beyond traditional brand management and messaging; they are the first to respond to many questions and challenges that businesses face, especially during this time of unprecedented global change. Branding is central to the strategic management and advancement of any business or nongovernmental organization. AUP’s MSc in Strategic Brand Management is designed to prepare you for this world of branding.The program provides a core of branding, marketing, business and management courses that focus on providing you with the theoretical base and practical application needed to lead today’s global brands. With this core knowledge you will progress onto three modules and two electives that will help you apply what you’ve learned in practical contexts and further deepen your understanding of strategic brand management. Electives include subjects such as human resources, sustainability management and the business of fashion. In addition, you will complete an internship or thesis on a topic of interest that you select.
Map
Sorry, no records were found. Please adjust your search criteria and try again.
Sorry, unable to load the Maps API.
Admissions Requirements
Applicants must have a bachelor degree with a major in related field. Application deadline for non EU students is February 1.
Related Programs
Program Information
Paris
France
75007
France
Additional Information
Considerations