Advertising and Beyond

The speed and complexity of technological, political, social and economic developments strongly influence practices in art, design and communication.The professional world is looking for young creatives with a multitude of talents and skills, who look beyond the borders of their primary disciplines.Creatives like you. As creative pioneers, you’re going to shape the future of creativity and what it means to society.Applied artThe major Advertising transformed recently into the major Advertising & BeyondIt is a four year course at the Willem de Kooning Academy in Rotterdam and is the only one in the Netherlands where advertising is an applied art. Our goal is to broaden the scope of creativity and communication by taking it beyond advertisingCreativity, skill of the futureWe believe creativity will be the key that contributes to our future in a positive and meaningful way. And becomes more effective in combination with science, technology, data and research. You develop a strong moral compass; you determine what’s most meaningful to you. You become conscious of the power of your creative talent and how you can apply it to influence society, today and in the future.