Digital Marketing

The digital economy is flourishing and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is skyrocketing. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It’s clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing things like job security. It’s important to note, digital marketing is what we call a ‘broad church’ discipline which means it caters to a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy, and social media marketing. This is great news for creative types! For those who veer more towards the more analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion. Students undertaking this four-year honors degree program will learn digital marketing theory, for example, cyberpsychology, whilst getting hands-on practical experience from academics with industry experience. This will be crucial to your constant development and upskilling because digital marketing is an ever-evolving, fast-moving field. Our much sought-after graduates have found employment in digital marketing agencies and SMEs in the Midlands and beyond. If you have an interest in business, marketing, and both the creative and scientific aspects of digital, then this course is ideal for you.