Screen Media and Innovation
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Every cohort of “Screen Media and Innovation” students works on solving particular screen media problems, which they derive – in teams – from the specific screen media related challenge that the teaching staff sets. An example of a challenge could be the dire situation of local broadcasting and journalism industries because of the convergence of attention and capital into the hands of social media corporations. One team could problematize this challenge by focusing on the analysis and development of how platforms and media industries are regulated, while another team could focus on prototyping an innovative transmedia solution for a local public broadcaster. The MA program lasts for four semesters (two years). The first semester is introductory, providing the students with lectures on project/problem based learning as such, as well as on the key topics necessary for understanding screen media – media innovation, media management and media economies, social media, transmedia storytelling and intercultural communication. Second and third semesters are for the teams to work on their problems/projects. This work happens in five phases of project/problem based learning (exploring, interpreting, ideating, prototyping and evolving). Every phase consists of teamwork and mentor meetings as well as seminars and mini lecture series on specific topics relevant for the particular phase (project management, critical theory and critical thinking, practical innovation, methods for gathering and analyzing data, media regulation and media policies, social theory etc). The final semester is for thesis work.
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