You will learn to take into account the national and international structures of the wine industry and its particularities. This includes an analysis of the wine markets and the development of concepts and products. You will also be able to acknowledge the correlations between price and product policies, understand the various distribution channels, and develop marketing concepts. Furthermore, you will accumulate wine-specific knowledge about the perfect location, the role of the vines, and about viticulture, wine production, the grape variety, and types of wine. Therefore, you will be able to evaluate the grape production process under national and international conditions according to ecological and economical aspects. Other important components of the study programme are the legal regulations of the international/European wine law, the sensory assessment of wines, and the methods of wine treatment and wine analytics.

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