Marketing and Advertising
Tuition
Duration
Admissions Deadline
Location
Profile
Shape the future of brands and captivate audiences with Kingston University’s BSc (Hons) in Marketing and Advertising. This three-year, full-time program equips you with the creative, analytical, and strategic skills to thrive in the dynamic world of marketing and advertising.
Develop a Comprehensive Marketing Skillset: Gain a solid understanding of marketing principles, consumer behavior, market research methods, and campaign development strategies. Learn to create compelling marketing messages and leverage various marketing channels to reach target audiences effectively.
Master the Art of Advertising: Explore the creative side of marketing, delving into advertising copywriting, visual communication, and storytelling techniques. Develop your creative thinking skills and learn to craft persuasive and engaging advertising campaigns.
Embrace Digital Marketing: Immerse yourself in the ever-evolving world of digital marketing. Learn about search engine optimization (SEO), social media marketing, content marketing, and digital analytics. Gain proficiency in industry-standard marketing automation tools to measure campaign performance and optimize strategies.
Data-Driven Decision Making: Develop strong analytical skills to understand customer insights and market trends. Learn to translate data into actionable insights and use them to inform strategic marketing and advertising decisions.
Project-Based Learning: Solidify your theoretical knowledge through practical application. Work on real-world marketing and advertising projects, collaborating with clients and industry professionals. Gain valuable experience in developing marketing plans, creating advertising campaigns, and analyzing marketing data.
Professional Preparation: Gain the knowledge and skills employers seek in marketing and advertising professionals. Develop your communication, teamwork, and critical thinking skills. Learn about career opportunities, resume writing, and interview techniques.
Graduates emerge as versatile marketing and advertising professionals prepared for diverse careers in various fields, including:
- Marketing manager
- Brand manager
- Advertising account executive
- Digital marketing specialist
- Social media marketing specialist
- Content marketing specialist
- Market research analyst
- Marketing consultant
Notes
For non-EU students it is recommended to apply before the deadline.
Application deadline for EU students is mid January.
Tuition fee for UK students is €10,850.
Admissions Requirements
American High School / Secondary School Diploma with: 2.7 GPA and below - Foundation entry; 3.2 GPA and above - no additional test required; 2.8 to 3.1 GPA - one of the following tests in any subjects would be required:
SAT - New SAT Reasoning Test 1050/1600 or Old SAT Reasoning Test 1650/2400
ACT 23-35
AP Tests - Grade 3 and above
Honours class credits - Grade B
College credits - Grade B
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Related Programs
Program Information
Kingston upon Thames
United Kingdom
- 3 years
- 4 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
- Foundation Year
Considerations