Promotional Media: PR, Advertising and Branding
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Profile
Become a master storyteller and communications strategist with Goldsmiths, University of London’s BA Honours in Promotional Media: PR, Advertising and Branding. This three-year, full-time program equips you with the theoretical knowledge and practical skills to thrive in the dynamic world of promotional media.
Unify Theory and Practice: Explore the ever-evolving landscape of promotional media, examining the historical and contemporary relationship between media and promotional industries. Learn from a unique perspective that integrates critical analysis with practical applications in advertising, branding, and public relations (PR).
Develop a Critical Lens: Gain a deep understanding of the cultural, sociological, economic, and political forces shaping promotional practices. Analyze the impact of promotional media on society and consumer behaviour.
Master Communication Strategies: Hone your skills in planning and launching media campaigns, crafting compelling content, and utilizing various media platforms (digital, social, traditional) to achieve strategic communication goals.
Craft Powerful Narratives: Learn the art of storytelling and develop the ability to shape persuasive messages that resonate with target audiences for brands, organizations, and individuals.
Build a Strong Brand Foundation: Master the principles of brand identity, brand management, and brand communication. Develop strategies to create, manage, and enhance brand reputation in a competitive marketplace.
Professional Preparation: Graduate with a strong portfolio and the skills to enter the promotional media industry with confidence. Learn about career opportunities in advertising agencies, PR firms, marketing departments, branding consultancies, and more. Develop your resume-writing and interview skills to stand out in the job market.
Graduates emerge as versatile promotional media specialists prepared for diverse careers in various fields, including:
- Advertising copywriter
- Account executive
- Public relations specialist
- Brand strategist
- Social media manager
- Content creator
- Marketing communications specialist
- Further studies in marketing, communications, or media-related fields (e.g., Master’s in Marketing, Master’s in Public Relations)
Notes
The normal closing date is 26 January, but some courses will accept applications until 30 June. You are advised to apply as early as possible as courses have limited places.
Tuition fee for UK students is €10,750.
Admissions Requirements
A high school diploma with a GPA 3.3 or higher (unweighted) with grades of A and B in honours or advanced-level courses, advanced placement (AP) classes, HL/SL IB certificates, or dual enrollment within the context of your high school’s curriculum.
A high school diploma with a GPA 3.0 or higher (unweighted) plus one of the following:
ACT with a composite score of 26,
or two advanced placement (AP) tests with a score of 3 or higher,
or SAT 1240 overall (with a minimum of 580 in Math and 620 in Evidence-based Reading and Writing)
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Related Programs
Program Information
London
United Kingdom
- 3 years
- Full Time
- On Campus Learning
Additional Information
- Bachelors
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