Tourism

Our Degree Programme in Tourism aims at giving such skills and competencies as the tourism and hospitality fields require. Tourism Management and Experience Design can be described as the actual specialisation areas of the programme. Experience Design is seen as a holistic approach to planning and designing tourism products, services, and events with a focus on creating customer experiences that create emotional responses and leave a lasting impression and satisfaction for the user. In the programme-specific competencies, we emphasise field-related skills of responsible tourism business, management and supervision as well as cultural and communication skills. According to the strategy of the Multidimensional Tourism Institute, also hospitality, foresight and safety issues are found important. Due to the specialisation area and one of the core competencies in this degree programme, special attention is naturally paid to Service and Experience Design the elements of which can be noticed throughout the whole curriculum. Entrepreneurship and business skills are included in our studies. Internationalisation and multicultural issues have a central position as well, mostly due to the fact that the programme itself is international and its students come from various cultural backgrounds. Sustainable development and responsibility are the core elements which are taken into close consideration throughout the content of the studies.