During Tourism Management studies, the students develop into professionals in responsible tourism management. Our degree program creates strong business competence for international and constantly changing positions in the tourism industry. Throughout the studies, students will gain a deep understanding of responsible tourism, digital value creation, and creative service business. Customer orientation is applied with a focus on experience economy and service design. The studies combine solid theoretical knowledge with diverse working life projects, event production, and international study tours.

The students utilize our extensive international cooperation networks and complete a part of their studies abroad. We focus on responsible tourism and business development. Due to the location in beautiful Central Finland, nature and wellness tourism are emphasized. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, JAMK renews the tourism business in an innovative and responsible manner.

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