Hospitality and Tourism Management

The four-year undergraduate Hospitality and Tourism Management program at RIT Croatia, delivered in Dubrovnik, prepares students for professional and managerial positions in the economy and tourism fields. This is a multidisciplinary, four-year program that provides an ideal balance of hands-on experience and theoretical knowledge in the areas of the economy, tourism, and hospitality. The main emphasis is on the disciplines of marketing, communication, finance, hospitality management, hotel management, micro and macroeconomics, entrepreneurship, and the application of these areas to international hospitality and tourism. All classes are conducted in English. In addition to advanced business English, students learn another foreign language and can choose from German, Italian, Spanish, or French. At the end of their sophomore year, students choose one of two concentrations: Entrepreneurship in the Hospitality Industry: Designing Luxury Experiences You will develop the following set of skills and become proficient in them: Managing small and medium enterprises; drafting an effective business plan and strategy; recognizing trends in tourism and how they affect the business; making strategic plans and managing destinations, resorts, hotels, and travel agencies; designing and implementing marketing strategies; managing integrated marketing communications; applying modern information and communication technologies in business processes; organizing events such as conferences, sports events, and meetings; managing finances and accounting; managing international quality standards; managing human resources; applying contemporary micro and macroeconomics business principles; drafting an effective business plan and strategy; position a company or a tourist entity on the global market.